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gamification marketing

Behavioural Data Science

By Ibtisaam | Insights, Other | 4 comments | 18 November, 2021 | 0

We find neuropsychology fascinating at Matogen AI, so have made a short study of it here. With Black Friday ad campaigns circulating, it seemed appropriate to relate it to consumer behaviour. Behavioural Data Science, in a nutshell, is using computers to understand humans – and influence their behaviour. For decades, “behavioural analytics” has been theRead more

tuberculosis monitoring dashboard

Tuberculosis Monitoring Dashboard

By Ibtisaam | Insights, Health | 0 comment | 10 November, 2021 | 0

In one of Matogen Applied Insights’ (MAI) earliest health sector data science projects, a US-based medical company approached the team to create a tuberculosis monitoring dashboard using clinical trial data, including an automated ETL (Extract, Transform, Load) and wrangling process. Monitoring tuberculosis patients Keeping track of tuberculosis patients is critical as there are various exogenousRead more

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  • Home
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Matogen Applied Insights