Blog

Matogen Applied Insights (MAI) is partnering with ConfirmU, a global, cutting-edge player in the financial inclusion space, in the gamification of credit scoring by using psychometric traits. Repayment behaviour The word “credit” originates from French, via Italian from the Latin credere, meaning “believe” or “trust”. In other words, credit is extended to people who canRead more

Matogen Applied Insights (MAI) employed machine learning to build a predictive model to identify individuals who were likely to churn, as well as anticipate customer spending.  Churn Churn is defined as the percentage of customers who moved to a different service provider within a given time period. It is a particular feature of the telecommunicationsRead more

Matogen Applied Insights (MAI) analysed the results of a telecoms client’s gamification marketing exercise. Marketing using play Play is an innate component of the human experience and from an early age children acquire cognitive and social skills through playing games. The same innate psychological triggers that make games enjoyable have been shown to trigger consumerRead more

Matogen Applied Insights (MAI) assisted with automating parameters for an extensive COVID modelling endeavour. The pandemic’s impact on mining The commodities market  is no stranger to external shocks and already early on in the pandemic, analysts were  scrambling to quantify how COVID-19 would affect mining operations globally. A data science company specialising in health careRead more

Matogen Applied Insights (MAI) assisted a US client in the health sector to perform advanced analytics on data pertaining to dismineral disease, orthopaedic procedures and adverse events. The impact of musculoskeletal disorders In industrialised countries, musculoskeletal disorders pose a significant health and economic burden and account for more than half of all chronic conditions inRead more

 Matogen Applied Insights’ (MAI) has successfully completed a wide range of innovative data science projects in the agriculture sector. What is Agri 3.0? An interesting outcome of the COVID-19 pandemic and the resultant lockdown in South Africa is that it brought into relief the notion of “essential services”. Suddenly, it was emphasised in staggered formRead more

Matogen Applied Insights (MAI) created an online medical edutainment platform for a client in a neighbouring country. Healthcare in Botswana Botswana is an upper-middle-income country  that has taken great strides towards improving access to healthcare. It offers universal healthcare to its citizens through its public healthcare system, free for children under five years of age.Read more

Matogen Applied Insights (MAI) helped a large corporate client to improve its debt collection strategy using advanced analytics. When creditors struggle to collect overdue payments, it usually signifies the beginning-of-the-end of their relationship with the customer. Apart from improving collection rates on outstanding amounts, MAI’s client in the telecoms sector desired stronger customer retention, andRead more

We find neuropsychology fascinating at Matogen AI, so have made a short study of it here. With Black Friday ad campaigns circulating, it seemed appropriate to relate it to consumer behaviour. Behavioural Data Science, in a nutshell, is using computers to understand humans – and influence their behaviour. For decades, “behavioural analytics” has been theRead more

In one of Matogen Applied Insights’ (MAI) earliest health sector data science projects, a US-based medical company approached the team to create a tuberculosis monitoring dashboard using clinical trial data, including an automated ETL (Extract, Transform, Load) and wrangling process. Monitoring tuberculosis patients Keeping track of tuberculosis patients is critical as there are various exogenousRead more